Cloud Marketplace Integrations¶
Cloud marketplace integrations enable software vendors to distribute and monetize their SaaS Product through major cloud provider marketplaces. These integrations provide a streamlined path to reach enterprise customers who prefer to procure software through their existing cloud provider relationships.
What is a Cloud Marketplace Integration?¶
A cloud marketplace integration is a partnership mechanism that allows software vendors to list, sell, and distribute their applications through cloud provider marketplaces. These integrations offer several key benefits:
- Simplified Procurement: Customers can purchase software using their existing cloud provider accounts and billing relationships
- Consolidated Billing: Software costs appear on the customer's cloud provider bill, simplifying expense management
- Trust and Credibility: Marketplace listings provide additional validation and trust for enterprise buyers
- Reduced Sales Friction: Leverages existing customer relationships with cloud providers
- Global Reach: Access to the cloud provider's worldwide customer base
Major Cloud Marketplaces¶
AWS Marketplace¶
AWS Marketplace is Amazon's digital catalog that makes it easy for customers to find, buy, and immediately start using software and services that run on AWS.
Key Features:
- Listing Types: Software as a Service (SaaS), Amazon Machine Images (AMI), Containers, and Professional Services
- Pricing Models: Free, Bring Your Own License (BYOL), Pay-as-you-go, Annual subscriptions, and Usage-based pricing
- Customer Base: Millions of AWS customers across enterprise, government, and startup segments
- Payment Processing: Handled through AWS billing with support for multiple currencies
- Private Offers: Ability to create custom pricing and terms for specific customers
Benefits for Vendors:
- Access to AWS's extensive customer ecosystem
- Streamlined procurement for enterprise customers
- Comprehensive analytics and reporting tools
Google Cloud Marketplace (GCP)¶
Google Cloud Marketplace provides a platform for customers to discover, purchase, and deploy software solutions that run on Google Cloud Platform.
Key Features:
- Solution Types: SaaS applications, VM solutions, Kubernetes applications, and Developer tools
- Pricing Models: Free trials, Pay-as-you-go, Subscription-based, and Bring Your Own License
- Customer Reach: Access to Google Cloud's growing enterprise customer base
- Private Catalog: Enterprise customers can create private catalogs with approved solutions
Benefits for Vendors:
- Leverage Google's enterprise relationships
- Simplified customer onboarding and billing
- Access to Google's partner ecosystem
Microsoft Azure Marketplace¶
Azure Marketplace is Microsoft's online store for applications and services certified to run on Azure, offering solutions from Microsoft and its partners.
Key Features:
- Offer Types: SaaS applications, Virtual Machines, Solution Templates, Managed Applications, and Consulting Services
- Pricing Models: Free, Free trial, BYOL, Pay-as-you-go, and Monthly/Annual subscriptions
- Customer Base: Extensive enterprise customer base with strong Microsoft relationships
- Co-sell Opportunities: Access to Microsoft's sales team and partner programs
- Private Offers: Custom pricing and terms for enterprise customers
Benefits for Vendors:
- Access to Microsoft's enterprise customer relationships
- Co-selling opportunities with Microsoft sales teams
- Comprehensive partner support programs
Omnistrate Marketplace Support¶
Omnistrate simplifies the process of creating and managing cloud marketplace listings across all major cloud providers. Our platform provides:
Automated Listing Creation¶
- Multi-Cloud Support: Create listings simultaneously across AWS, GCP, and Azure marketplaces
- Standardized Process: Unified workflow for marketplace onboarding regardless of cloud provider
- Compliance Management: Ensure listings meet each marketplace's technical and business requirements
Integration Management¶
- Billing Integration: Integration with cloud provider billing systems
- Metering and Usage Tracking: Usage reporting compatible with marketplace billing systems
Contact Support¶
For more information about cloud marketplace integrations and how Omnistrate can help you succeed in cloud marketplaces, please reach out to our support team at [email protected]
Our team of marketplace experts is ready to help you navigate the complexities of cloud marketplace integrations and maximize your success across AWS, GCP, and Azure marketplaces.